Role: Art Director, Motion Designer

I art directed and designed two Instagram Ads for the @instagramforbusiness Follower Growth Ad Campaign. These ads feature beautifully animated Reels that illustrate the value our channel offers a business audience, with the goal of driving more followers.

Our campaign resulted in @instagramforbusiness channel’s follower growth rate rising 3.47% which is ~2X greater than our follower growth rate average. Below are the full ads.

Content Strategist: Sarah Vella-Labrador
Editorial Lead: Tiffany Yanetta